Why should I add flavor and aroma to my animals' feed?

To improve the palatability and consistency of feed;

To neutralize the unpalatable flavors and aromas of medications or other necessary additives;

To replace missing flavor elements that normally are present only when traditional (expensive) raw materials are used;

To stimulate the animal's salivary glands and hunger mechanism;

To encourage feed intake; and

To cultivate a physiological sense of well being, resulting from a tummy full of good tasting feed.