To improve the palatability and consistency of feed;
To neutralize the unpalatable flavors and aromas of medications or other necessary additives;
To replace missing flavor elements that normally are present only when traditional (expensive) raw materials are used;
To stimulate the animal's salivary glands and hunger mechanism;
To encourage feed intake; and
To cultivate a physiological sense of well being, resulting from a tummy full of good tasting feed.